STRATEGIC MARKETING

Marketing Strategy

Maybe you’re starting a business and don’t know who to target your marketing at, or perhaps you need some additional thinking and guidance on the best strategy. Our marketing strategy experts will provide a strategic deep dive of your organisation. We will unearth your target audiences, product/service differentiation, gaps in the market, messaging to and identification of different stakeholders, determine the channels you can use to reach your potential customers and develop an action plan to meet your objectives.

Email Campaigns

Email marketing is an easy way for you to keep in touch with customers and prospects or to promote a new product or service to your clearly defined audiences. The success of an email campaign relies on various elements, so we take the steps to make sure they are as effective as possible. A quality database, relevant messages, professional design, strong call to action, email automation tools and a timely follow-up, are all areas we cover in our e-mail campaign service.

Event Planning and Execution

Events are a core part of most marketing plans, and our talented events team are highly experienced in developing great event strategies. We’ll help you to identify the best events for your business, based on your marketing strategy. We’ll cover all types of events across the UK, Europe and US, such as speaking opportunities and exhibiting right through to networking, webinars, exhibitions, seminars, and user groups.

Content Marketing

Content marketing is a great way of sharing your expertise with your readers, building trust and relationships with your target audience. Content can take on many forms including: blogs, video, whitepapers, case studies, newsletters, and infographics, to name but a few! We’ll help you to shape your content marketing strategy to make sure it reaches the right audience, through the right medium and at the right time.

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