STANDING ON GIANTS BRANDING

Standing on Giants provides community platform software, enabling a streamlined process to engage customers with brands. With a user-friendly interface, they aim to make the whole process a smooth and simple experience and help companies to better understand their users, gain business insights and develop new ideas.

With ambitious goals to grow the company, Standing on Giants felt that their existing brand needed an overhaul. It lacked visual identity, there were inconsistencies in the look and feel across collateral, and there wasn’t a shared proposition or mission statement for the organisation. As such, Standing on Giants approached thePageDesign to work on a complete re-branding project.

THE STORY

THE SOLUTION

TYPEFACES

FILSON SOFT

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

 

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

OPEN SANS

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

 

Standing on Giants

Standing on Giants

Standing on Giants

Standing on Giants

Initially, we ran several ‘Immersion Workshops’ with the Standing on Giants team. Through these sessions, we ascertained the various organisational elements, such as vision, mission, differentiation, competitive landscapes, visual perceptions etc., that would help create and shape the new brand. Following on from that, the findings were documented and a visual strategy, design brief and branding guidelines were created.

THE RESULTS

thePageDesign is currently implementing new brand elements for Standing on Giants. This includes the development of new brand assets, such as a logo identity, inDesign and Word templates, colour palette, primary and secondary fonts, icons, and a new website. These new brand assets will enable Standing on Giants to create a joined-up strategic vision and identity for the company, helping to propel their future growth.

“The team at thePageDesign ran a very in-depth brand workshop, and then worked on our rebrand based on the findings and outcomes of the workshops. The result is simply outstanding, thePageDesign totally got our company, who we are, what we do, what we want to achieve.”

Katy Gambino

Commercial Director, Standing on Giants

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